Unplugged

In a world largely governed by digital media consumption, we’ve become slaves to the speed at which we can both obtain and divulge information. It is important to note that digital media has made our world of seven billion seem so much smaller. We found that on average we each spent over five hours checking digital technology daily. Is that a sign of our current culture or something greater? Our cohort dove into the trench created by the digital divide and discovered we all had similar thoughts on the matter.

Accessibility and education are two of the driving facts widening the digital divide. Accessibility encompasses many facets: economics, available technology and societal barriers to name a few. Affordability, technology and cultural differences have a direct correlation on ‘where’, ‘who’ and ‘how’ the world communicates today. As a cohort we are really starting to understand the importance communication plays in our daily lives. The digital divide also plays a role in the ‘who’ and ‘why’ of communication as well. This transitions us to the education side of the divide. There is huge disparity among generations and their reasons for using digital media. More often than not, whether or not we use digital media is dependent upon who we are. Fear of change, sense of privacy or being simply uninformed can all affect one’s feelings towards digital technology.

Our cohort pushes one another every week through various means to understand communication today and how it will look in the future. The divide will continue to grow, but it is imperative that we continue to build bridges that allow us unite digital immigrants with digital natives. As we press on towards the future it is important to think about why you choose to be connected. Does remaining logged in to the digital network allow you to feel a sense of control? Or is it time for you to unplug and reassess why you stay connected?

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